University of Tennessee Athletics

Tennessee Athletics Adds Senior Level Administrator in Tomlinson to Lead Capital Projects
May 06, 2025 | General
Tomlinson will oversee Tennessee Athletics' current capital projects, which total over $500 million, and assist with the development of new revenue streams through facility enhancements.
Tennessee Athletics has announced the appointment of Al Tomlinson as Senior Associate Athletics Director for Capital Projects and Facility Revenue. With more than 15 years of experience in athletics administration, Tomlinson will oversee Tennessee Athletics' current capital projects, which total over $500 million, and assist with the development of new revenue streams through facility enhancements.Â
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"We are thrilled to welcome Al and his family to Rocky Top," said Senior Deputy Athletics Director Ryan Alpert. "Al's extensive experience as a senior-level leader and diverse skill set makes him the perfect choice for this role. His background in revenue generation is essential, especially as it will be a major differentiator in the evolving landscape of college athletics."
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Tomlinson will serve as Tennessee Athletics' primary contact as the Neyland Entertainment District is developed. He will also collaborate closely with campus officials on all capital projects.
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Before arriving on Rocky Top, Tomlinson served as Deputy Athletic Director/External at The University of Toledo since August 2022.
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Tomlinson oversaw all external operations for the department, including Development, Premium Seating, Ticket Sales & Service, Sponsorship, Digital/Social Media, Communications, Student Engagement, Â and Marketing, Sales & Fan Experience.Â
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Tomlinson arrived at Toledo after stops at the University of Texas and University of Dayton. At Texas, he served as the Associate Athletic Director for Development, overseeing all fundraising activities within the Longhorn Foundation. He co-led the strategy and execution of a $750 million athletics fundraising campaign and worked directly with the ticket sales and annual fund teams on premium seating sales strategy and its implementation for football and basketball, including for the $125 million South End Zone facility renovation. Tomlinson was also a part of the Longhorns' transition to the Southeastern Conference (SEC), serving on the planning leadership committee with direct oversight of the SEC Development Committee.Â
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Prior to his time in Austin, Tomlinson spent five years (2010-15) as the University of Dayton's Assistant Director of Corporate Development and Licensing, managing a revenue portfolio of over $2.2 million in total corporate partnerships, serving as the primary liaison with key corporate sponsors and facilitating the execution of sponsorship agreements and business development, premium seating clients, and university donors. He also planned and implemented marketing and ticket sales strategies for football, soccer, and baseball, resulting in a double-digit percentage increase in attendance in each sport.Â
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A Dayton, Ohio native, Tomlinson graduated from Bowling Green State University in 2010 with a degree in sport management. He played cornerback for the Falcons from 2006-08, earning a letter in 2007. Tomlinson earned his master's degree in business administration from Dayton in 2014.Â
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Tomlinson and his wife, Donique, also a Dayton, Ohio native, are the parents of a son, Amerson.Â
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"We are thrilled to welcome Al and his family to Rocky Top," said Senior Deputy Athletics Director Ryan Alpert. "Al's extensive experience as a senior-level leader and diverse skill set makes him the perfect choice for this role. His background in revenue generation is essential, especially as it will be a major differentiator in the evolving landscape of college athletics."
Â
Tomlinson will serve as Tennessee Athletics' primary contact as the Neyland Entertainment District is developed. He will also collaborate closely with campus officials on all capital projects.
Â
Before arriving on Rocky Top, Tomlinson served as Deputy Athletic Director/External at The University of Toledo since August 2022.
Â
Tomlinson oversaw all external operations for the department, including Development, Premium Seating, Ticket Sales & Service, Sponsorship, Digital/Social Media, Communications, Student Engagement, Â and Marketing, Sales & Fan Experience.Â
 Â
Tomlinson arrived at Toledo after stops at the University of Texas and University of Dayton. At Texas, he served as the Associate Athletic Director for Development, overseeing all fundraising activities within the Longhorn Foundation. He co-led the strategy and execution of a $750 million athletics fundraising campaign and worked directly with the ticket sales and annual fund teams on premium seating sales strategy and its implementation for football and basketball, including for the $125 million South End Zone facility renovation. Tomlinson was also a part of the Longhorns' transition to the Southeastern Conference (SEC), serving on the planning leadership committee with direct oversight of the SEC Development Committee.Â
 Â
Prior to his time in Austin, Tomlinson spent five years (2010-15) as the University of Dayton's Assistant Director of Corporate Development and Licensing, managing a revenue portfolio of over $2.2 million in total corporate partnerships, serving as the primary liaison with key corporate sponsors and facilitating the execution of sponsorship agreements and business development, premium seating clients, and university donors. He also planned and implemented marketing and ticket sales strategies for football, soccer, and baseball, resulting in a double-digit percentage increase in attendance in each sport.Â
Â
A Dayton, Ohio native, Tomlinson graduated from Bowling Green State University in 2010 with a degree in sport management. He played cornerback for the Falcons from 2006-08, earning a letter in 2007. Tomlinson earned his master's degree in business administration from Dayton in 2014.Â
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Tomlinson and his wife, Donique, also a Dayton, Ohio native, are the parents of a son, Amerson.Â
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