Alicia Longworth - Staff Directory

Alicia Longworth

Title:
Deputy Athletics Director/Chief Marketing Officer
Email:
Phone:
(865) 974-6342

Updated: October 2026

With over a decade of administrative experience in the Southeastern Conference, Alicia Longworth joined the Tennessee Athletics leadership team in April 2021.

In November 2024, Longworth was elevated to Deputy Athletics Director and Chief Marketing Officer for Tennessee Athletics. She leads all of UT’s external engagement units and has been instrumental in elevating the gameday experience for both fans and athletes across all Tennessee athletic venues. Her innovative vision and strategic initiatives have been especially influential at Neyland Stadium, where she and her team have transformed the environment into one of the premier settings in college football.

Longworth oversees Tennessee’s partnership with Learfield/Vol Network and played an integral role in securing the university’s landmark sponsorships with Food City, Pilot and First Horizon.

She also oversees Tennessee Athletics’ ticket sales and operations, fan experience, facilities and event management, broadcasting, trademarks and licensing, concessions, spirit, and shares leadership of the creative enterprise. Under her guidance, Tennessee’s creative team has set new standards in storytelling, content diversity, and engagement across a multitude of social media platforms, including the prominent Tennessee x adidas launch in 2026.

Additionally, Longworth serves as the co-sport administrator for the baseball program.

“Alicia is a proven leader in the athletics marketing, fan engagement and creative sectors,” Tennessee Vice Chancellor/Director of Athletics Danny White said. “She understands how to embrace tradition while infusing modernization, which will make her a wonderful fit here at Tennessee. With her strategic vision, coupled with the extremely talented people we have on our team, our potential is limitless.”

Longworth onboarded the in-house outbound ticket sales team, which helped the Vols sell out season tickets in Neyland for four consecutive years, men’s basketball in back-to-back seasons and continuous growth across all sports.

During the development of Tennessee Athletics' comprehensive five-year strategic plan, Rise Glorious - published in July 2022 -Longworth chaired the Brand Advancement Committee.

A native of Wise, Virginia, Longworth joined Tennessee after 11 years in various external roles within Florida’s athletics department, ultimately serving as Associate AD and overseeing marketing, branding, social media, GatorVision, the SEC Network relationship and broadcasting.

In her final two years in Gainesville, Longworth oversaw in-venue fan experience for all Florida athletic programs, served as liaison for UF’s IMG/Learfield partnership, and helped manage all University Athletic Association sponsor relationships.

She worked particularly closely with the Gators’ men’s basketball program to develop marketing, social media and brand strategies. She also collaborated closely with Jordan Brand to launch Florida’s Jumpman partnership for football and men’s and women’s basketball.

Additionally, in 2013, she served on Florida’s UAA strategic plan committee, which worked to redefine the association’s strategic purpose, vision statement and core values.

Longworth graduated from Virginia Tech with a degree in Communications in 2007 and spent three years on the athletic marketing staff at her alma mater before joining Florida as assistant director of marketing and promotions in 2010.